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Founded by a 2x Olympic Runner
Always looking to maximize their performance on the track, Nick Symmonds and his coach, Sam Lapray, tried every product on the market. They loved the performance benefits of caffeine, just hated the way it had to be consumed. During an off-year in 2014, the duo worked with expert formulators, nutritionists, and athletes to create a caffeine-infused chewing gum.
But it was never their intention to create a business.
It wasn't until Nick gave away all his gum to his family, friends, teammates, and competitors that he knew he needed to bring it to market.