The secret is out and the world has now seen the new Run Gum packaging; same great product, improved look!
Having been in business for nearly two years, all of us at Run Gum have learned so much. We owe you, our customers, a massive THANK YOU for helping us grow and for teaching us how we can become better.
In creating our new packaging, we took your comments to heart. I want to briefly talk about a few of the changes we made to our packaging and why we feel this new version is a significant improvement.
New Colors: All flavors have been brought into one line. Though we needed to change the color of the fruit packaging, it still has the same great taste it did before.
Water Proof Pouches: My favorite update! Carry them with you in your shorts, sports bra, in your waders, or on your boat. All packets are waterproof.
New Tagline: What Do YOU Run On? Run Gum was designed with elite athletes in mind, but truly created for anyone on the run :)
With this new messaging we are really trying to convey to the world that Run Gum is perfect for ANYONE in need of an energy boost. Whether it's before a run, during a bike ride, in the gym, on a long drive, or at the office, our performance enhancing gum can provide you with an immediate and sustained boost in energy, as well as focus.
Oh and the new look is not the only thing we have been brewing up here at Run Gum HQ. In the coming weeks, expect a ton of great content including stories and videos from our upcoming adventures, a new season of the Performance Matters Podcast, and the release of my 2012 Training Log eBook.
Coach Sam and I and the entire team Run Gum are extremely grateful for all of your support and can't wait for the next chapter!